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Altitude training has long been a secret weapon for endurance athletes. Spend weeks at 2,000 metres or higher and the body adapts to thinner air by boosting its oxygen-carrying power. With breathwork booming in sport, a natural question follows: can you get the same benefits by simply training your breath? Let’s unpack what the science says. What altitude training really does At altitude, the air is thinner, the partial pressure of oxygen falls. That means every breath delive

Overwhelmed by Choice In today’s digital world, we are overwhelmed. Hundreds of apps, thousands of options, endless notifications, yet studies show most of them sit unused. In fact, 62% of apps on a typical smartphone remain untouched each month, and a quarter are only opened once before being abandoned ( BuildFire, 2024 ). We aren’t short on options; we’re short on focus. Six Techniques, Maximum Impact Breathing Buddy® was created with this in mind. Unlike many wellness apps

Stress is part of modern life. Work deadlines, training demands, family pressures, sometimes it feels like chaos is the default setting. When stress takes over, your body reacts instantly: heart racing, breath shallow, thoughts scattered. It’s exhausting. But there’s one tool that can flip the switch in seconds: your breath. At Breathing Buddy®, we believe calm is a trainable skill. And the fastest way to go from chaos to calm is through evidence-informed breathing. Why Stres

In motorsport, fractions of a second make all the difference. Drivers are expected to stay razor-sharp at 200mph, make split-second decisions under pressure, and recover fast between sessions. Engineers, strategists, and pit crew face their own intensity, where calm focus and flawless execution can define the outcome of a race. One of the most overlooked performance tools? Breathing. Controlled breathing isn’t just about relaxation, it’s about unlocking sharper reactions, gre

Athletes know that every movement, every sprint, and every lift comes with a cost. The best performers don’t just push harder, they move smarter. This principle, known as the economy of effort, is what separates elite athletes from the rest. It’s about using the minimum energy to achieve maximum impact, and your breath is the ultimate lever to make it happen. Why Economy of Effort Matters In sports, efficiency isn’t optional, it’s essential. Whether you’re running a marathon,

Ever been “in the zone,” where every movement feels effortless, your mind ultra-focused, and time seems to slow down? That’s flow state, a peak performance phenomenon athletes, performers, and high-achievers chase relentlessly. But what if the key to unlocking flow wasn’t just training harder or practicing longer, but something as simple as how you breathe? What is Flow? Flow is a state of total immersion in an activity, where action and awareness merge. Athletes describe it

Ever noticed your breath feels shallow, broken, or like you just can’t quite fill your lungs when you’re stressed? That’s no accident. Stress doesn’t just mess with your head, it rewires your body, and your breathing is one of the first things it takes hostage. The good news? You can take it back. Stress and Your Breath: The Hijack When you’re under pressure, your body flips into survival mode. Adrenaline surges. Muscles tighten. And your breathing? It changes instantly. You

When it comes to sport, athletes will spend hours perfecting their technique, building strength, and fine-tuning nutrition. But there’s one system that powers every movement, fuels every muscle, and sharpens every decision, yet it’s often overlooked. That system is your breath. Breathing isn’t just about survival. In the world of elite performance, it’s a tool. A secret weapon that can help you focus under pressure, recover faster, and unlock the flow state where everything j