The Most Advanced Performance Hack Is Still Common Sense
- Richard Edgerton

- Dec 11
- 2 min read
Why Simplicity Beats Biohacking in Breathing and Athletic Performance
We’re living through a golden age of “optimisation.”
Everywhere you look, someone is tracking, measuring, stacking, supplementing, or wearing something. Health and performance have been packaged into systems, apps, protocols, and subscription boxes. It’s exciting… but also completely overwhelming.
And in the middle of all this noise, we’re forgetting something obvious:
Common sense still works.
In fact, it works better than ever.
When you strip away the complexity, the most powerful improvements in athletic performance, including breathing, come from the basics done consistently, not endlessly upgraded systems or expensive tech.
The Problem with Over-Intellectualising Performance
Modern wellness has turned simplicity into an endangered species. Everything must be quantified, analysed, optimised, and gamified. But here’s the paradox:
The more we think about performing, the worse we tend to perform.
Athletes today are drowning in information:
dozens of “expert” breathing protocols
conflicting recovery routines
supplement stacks longer than grocery lists
trackers that demand constant attention
apps promising “instant optimisation”
It doesn’t create better athletes.
It creates exhausted ones.
Elite performers know a secret the general public keeps forgetting:
Greatness comes from clarity, not complexity.
Breathing Buddy’s Approach: Simplicity That Performs
At Breathing Buddy, we focus on what actually moves the needle, not what looks clever on social media.
Athletic breathing doesn’t require mysticism or micromanagement.
It requires fundamentals executed cleanly and consistently.
The body hasn’t changed. Human physiology hasn’t changed.
Only the marketing has.
So we built Breathing Buddy around six simple, powerful techniques that directly impact athletic performance:
breathing that builds endurance
breathing that boosts power
breathing that sharpens focus
breathing that calms the nervous system
breathing that accelerates recovery
breathing that improves consistency under pressure
These are the same principles used by top athletes, fighters, freedivers, special forces, and endurance pros, because they actually work in the real world.
No noise. No nonsense. No unnecessary layers.
Common Sense Isn’t Basic, It’s Elite
When everyone else is chasing complexity, choosing simplicity becomes a competitive advantage.
Breathe well.
Move well.
Sleep well.
Recover well.
Repeat.
There’s nothing flashy about it, but it’s as close to guaranteed progress as you’ll ever get. And when your foundation is strong, everything else becomes easier, your training, your mindset, your output, your resilience, your results.
Breathing Buddy exists to bring athletes back to that truth:
Human performance improves when you remove friction, not add more.
Common sense isn’t outdated.
It’s undefeated.





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